Mark Anthony
Marketing Lead
Persistent guest segments and active external signals
86
1,240,000
14
Top recommendations
NYC heat wave campaign is time-sensitive
The NWS heat advisory triggered a campaign against 2,400 NYC-area past guests. The 72-hour booking window closes Friday.
Premium cross-sell โ 3 signals, one campaign
Wine dinner series launch + 62% vessel utilization on weekday evenings + wedding season search spike. Together: $185K direct bookings + loyalty tier upgrades.
8,400 lapsed guests โ $50 reactivation
Guests who sailed in 2025 but haven't booked in 2026. AI identified 5 sub-groups with personalized offers. Projected: $620K in reactivated bookings.
Chicago waterfront events signal
Lakefront event permits up 32% MoM but no matching segment yet. Monitoring for campaign threshold.