Integrations
Inbound data, signal sources, and outbound campaign channels
7 / 7
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Inbound
Your existing systems — guest profiles, booking history, behavior data, reviews
| Source | Status | Records | Frequency | Segments fed |
|---|---|---|---|---|
Salesforce CRM Guest contact info, loyalty program status, corporate accounts, campaign membership, booking preferences, communication history | Live | 1.2M guest profiles | Real-time | 8 segments |
Booking System Reservation history, revenue per guest, vessel assignments, capacity utilization, experience types, party sizes, advance booking windows | Live | 4.8M reservations | Real-time | 9 segments |
Website + App Browsing behavior, abandoned carts, wishlist additions, app engagement, push notification opt-in, search queries, experience page views | Live | 890K sessions/month | Real-time | 5 segments |
TripAdvisor + Google Reviews Guest sentiment analysis, competitor ratings, review response tracking, NPS correlation, experience-level satisfaction scores | Live | 42K reviews | Daily | 3 segments |
Segment CDP Unified guest profiles from all sources. Event stream: bookings, reviews, app activity, email engagement, loyalty transactions | Live | 1.2M profiles | Real-time | 8 segments |
Signals
Proprietary data layer — weather, competitor pricing, tourism stats, event calendars, Google Trends
| Source | Status | Records | Frequency | Active triggers |
|---|---|---|---|---|
NOAA Weather API Weather forecasts for all port cities. Drives outdoor dining and sightseeing demand predictions. Heat waves, clear skies, and sunset conditions. | Live | 23 active forecasts | Every 15 min | 1 active triggers |
BrainCo Embeddings Layer Hotel occupancy rates (12 cities), cruise ship docking schedules, Eventbrite/local events, competitor pricing (Circle Line, Spirit Cruises), tourism arrival stats, Google Trends, Pinterest wedding trends | Live | 8 datasets | Continuous | 13 active triggers |
Outbound
Campaign execution channels — emails, SMS, and CRM updates deploy through your existing tools
| Channel | Status | Campaigns sent | Description |
|---|---|---|---|
Klaviyo | Connected | 24 campaigns | Email and SMS delivery. AI-generated campaigns deploy as Klaviyo flows with personalized content per segment. |
Salesforce CRM | Connected | 24 campaigns | Campaign objects, member status tracking, response attribution. Feeds existing SF reports and dashboards. |
Google Ads | Connected | 8 campaigns | Search and display ad campaigns. AI generates ad copy, keywords, and budgets deployed to your Google Ads account. |